Tradition in Fashion
Four visionary Moldovan fashion brands bring the soul of Eastern European craftsmanship to Helsinki — two evenings of culture, beauty, and living heritage. Free entrance.
View ProgrammeWhere tradition
becomes living art
The Moldovan blouse — ia — is more than a garment. It is a language written in thread: a testimony of identity, memory, and belonging carried across centuries and borders.
This event brings together four exceptional brands from the Republic of Moldova, each offering a distinct dialogue between ancestral craft and contemporary vision. Two evenings at the heart of Helsinki — because culture is worth celebrating together.
All events take place at the 3rd floor of Oodi Helsinki. Free entrance — all welcome.
17:00 – 20:00 · Helsinki Central Library Oodi, 3rd floor
16:00 – 18:00 · Helsinki Central Library Oodi, 3rd floor
The traditional blouse — known as ia or cămașă cu altiță — is one of the most enduring expressions of Romanian and Moldovan cultural identity. Worn for centuries across generations of women, it is a garment that speaks before words are needed.
In 2022, the art of crafting the Romanian blouse was inscribed on the UNESCO Representative List of Intangible Cultural Heritage of Humanity, recognising the living tradition carried by communities across Moldova, Romania and the diaspora.
Each region has its own visual language: the colours of the embroidery, the geometry of the motifs, the placement of the altiță (the shoulder panel) — all encode identity, season, ritual moment and protective meaning. A trained eye can read a blouse like a letter from the past.
Today, designers, researchers and communities continue to transmit this knowledge — not as museum artefact, but as living practice: worn, taught, sewn, and celebrated.
Each brand brings a unique dialogue between Moldovan craftsmanship and contemporary design