Oodi Helsinki  ·  29–30 May 2026

MOLDOVA

Tradition in Fashion

Four visionary Moldovan fashion brands bring the soul of Eastern European craftsmanship to Helsinki — two evenings of culture, beauty, and living heritage. Free entrance.

View Programme
Day I
Friday, 29 May  ·  17:00–20:00
Exhibition of the Moldovan blouse & cultural programme
Day II
Saturday, 30 May  ·  16:00–18:00
Fashion show, folk dance, live music & closing hora
Venue & Admission
Helsinki Central Library Oodi
3rd Floor · Free entrance · No registration required
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Moldova – Tradition in Fashion poster

Where tradition
becomes living art

The Moldovan blouse — ia — is more than a garment. It is a language written in thread: a testimony of identity, memory, and belonging carried across centuries and borders.

This event brings together four exceptional brands from the Republic of Moldova, each offering a distinct dialogue between ancestral craft and contemporary vision. Two evenings at the heart of Helsinki — because culture is worth celebrating together.

💡 The programme spans two evenings. Select a day below to view its full schedule.

Two Evenings of
Culture & Fashion

All events take place at the 3rd floor of Oodi Helsinki. Free entrance — all welcome.

17:00 – 20:00  ·  Helsinki Central Library Oodi, 3rd floor

17:00–20:00
Exhibition Opening — The Moldovan Blouse
An immersive exhibition of the traditional Romanian blouse (ia/cămașă cu altiță) — exploring its history, regional variations and symbolic language. Guided by Stela Moldovanu, national master of folk art.
Exhibition
17:00–20:00
Talk: Heritage, Region & Symbol
Stela Moldovanu leads an in-depth presentation on the traditions, regional differences, and deeper meanings woven into each motif of the Moldovan blouse.
Talk

16:00 – 18:00  ·  Helsinki Central Library Oodi, 3rd floor

16:00
Opening — Folk Dance & The Welcoming Bread
The miedor.fi ensemble opens the evening with a traditional Moldovan dance, followed by the ritual of colacul — the ceremonial bread offered to honoured guests as a symbol of warmth and welcome.
Ritual
16:15
Moldova Introduced — Film, Story & Live Song
A small country with an immense heart — Moldova is brought to life through images, personal stories and live music. The Suomi–Romania–Moldova Seura presents the people, landscapes and traditions that define this remarkable culture.
Presentation
16:35
The Story of the Ie
Stela Moldovanu — national master of folk art and founder of the Măiestria community — speaks about the traditional blouse as a living archive: its centuries-old motifs, their protective symbolism, their regional codes and the longing (dor) they carry. Inscribed in 2022 on the UNESCO List of Intangible Cultural Heritage, the ia is not merely worn — it is remembered.
Heritage
16:45
Tradition on the Runway — Măiestria & Kasandruta
Two celebrated Moldovan brands bring embroidery, lacework and centuries-old motifs to the runway — reimagined for the present. Women from across the world wear tradition with elegance and pride, carrying it forward with grace and dignity.
Fashion Show
17:10
Musical Interlude — Songs of Moldova
Traditional and contemporary Moldovan melodies fill the room with warmth — songs that carry memory, place and emotion across time and distance.
Music
17:25
Contemporary Femininity — Mallena & Georgette
Mallena and Georgette present collections that speak the language of today: clean lines, confident femininity, refined detail and a distinctly modern identity — yet rooted in the richness of Moldovan heritage. Proof that tradition need not be preserved under glass to remain alive.
Fashion Show
17:50
The miedor.fi Ensemble — Songs & Dances of Moldova
A vibrant closing performance of traditional Moldovan folk songs and dances — an invitation to feel, remember and celebrate together the living spirit of a culture that transcends borders.
Performance
18:00
Closing — Hora in Oodi Square
The evening closes with an open horă — Moldova's great communal circle dance — in the Oodi square (weather permitting). Everyone is welcome to join. A circle has no beginning and no end — only belonging.
Hora

The Moldovan Blouse & the Soul of a Nation

The traditional blouse — known as ia or cămașă cu altiță — is one of the most enduring expressions of Romanian and Moldovan cultural identity. Worn for centuries across generations of women, it is a garment that speaks before words are needed.

"The ie is not simply clothing — it is a map of memory, a symbol of belonging, and an act of continuity."

In 2022, the art of crafting the Romanian blouse was inscribed on the UNESCO Representative List of Intangible Cultural Heritage of Humanity, recognising the living tradition carried by communities across Moldova, Romania and the diaspora.

Each region has its own visual language: the colours of the embroidery, the geometry of the motifs, the placement of the altiță (the shoulder panel) — all encode identity, season, ritual moment and protective meaning. A trained eye can read a blouse like a letter from the past.

Today, designers, researchers and communities continue to transmit this knowledge — not as museum artefact, but as living practice: worn, taught, sewn, and celebrated.

Stela Moldovanu

Four Brands.
Four Distinct Visions.

Each brand brings a unique dialogue between Moldovan craftsmanship and contemporary design

01
MĂIESTRIA
Mastery of craft — traditional embroidery and the art of the ie, rigorously reconstructed for the modern world
maiestria.com ↗
02
KASANDRUTA
Heritage geometric patterns and traditional lacework woven into bold, contemporary silhouettes
kasandruta.com ↗
03
Mallena
Fluid, feminine forms rooted in Moldovan folklore — natural materials shaped by an intuitive modern hand
mallena.md ↗
04
Georgette
Refined contemporary femininity — the richness of Eastern European textile tradition translated into urban elegance
georgette.md ↗

Helsinki Central
Library Oodi

Address
Töölönlahdenkatu 4, Helsinki
3rd Floor · 00100 Helsinki
Day I — Friday 29 May
17:00 – 20:00
Exhibition & talk · Free entrance
Day II — Saturday 30 May
16:00 – 18:00
Fashion show, music & hora · Free entrance
Getting There
Tram 4, 7 · Bus 14
Stop: Töölönlahdenkatu
With the support of
Event partners: MIEDOR.FI RY, Suomi-Romania-Moldova Seura RY, BRD, Diaspora Engagement Hub, Guvernul Republicii Moldova